One of the leaders in live casino gaming online, Ezugi, has just introduced a fresh new identity. After a decade, Ezugi is stepping into the modern era of live dealer gaming with a fresh and contemporary rebrand. According to CEO Karl Kugler, it was the necessary step to move the brand forward and remain competitive on the market.
For the past few months, Ezugi has been constantly making changes that were a step of the planned rebrand. It has now gone live with a new visual identity that has a minimalistic approach. There’s a new logo and slogan that go in line with Ezugi’s company values, which will help it grow bigger in the future.
Ezugi was a very popular provider in the live casino industry that focused on innovative titles and features to deliver a range of excellent live casino games. In 2018, it was acquired by Evolution Gaming which was the next step in its growth. The partnership increased Evolution’s geographic footprint, while accelerating Ezugi’s growth.
Thanks to that partnership, Ezugi tapped into markets it has never been able to before. It means better and faster streaming quality as well as top-notch user experience. It goes without saying that by being acquired by Evolution Gaming helped Ezugi bring in more fans than ever.
For years, the studio was known for its innovative and bold approach to live dealer gaming. The rebrand takes it all a step further. Live casino studios always need to be on their toes in order to keep up with others. Ezugi has always been at the forefront of innovation and the latest rebrand of the company’s values is a massive step in the right direction.
With the bold and minimalistic approach in terms of visual identity, Ezugi aims to create sophisticated content. It aims to continue with cutting-edge live casino gaming and to be a dominant influence on the market. Ezugi will continue serving its most popular markets and knows the importance of cultural differences to tailor thrilling new live casino games with local flavors available to players from all walks of life.
Further Expansion Expected
Ezugi is committed to expand into new territories. Of course, that only goes for compliant and regulated markets. Live casino gaming is all about trust, and Ezugi understands that. Its fresh rebrand is supposed to build up on that and form successful new business partnerships that will help it move to new markets.
In the past year and a half, Ezugi’s footprint expanded to markets such as Spain, Italy, Lithuania, Estonia, Bulgaria, and more. The number of countries where Ezugi’s live games are available will expand soon, as a phase of the rebrand also focuses on that. The smart look may be new, but Ezugi’s goals to provide top-quality content to its customers have never changed.
With the new visual identity, Ezugi is focused on the live mentality – 24/7 open gaming opportunities. The red streaming dot is particularly distinctive, and the new website should go live soon.
More information is expected in the coming weeks that focuses on the other aspects of the rebrand.