Playtech Takes Its Live Roulette to Spain Partnering with Betfair

Playtech has partnered with Betfair to launch a dedicated Live Roulette table via the operator’s Spanish brand Betfair.es, with the aim for both of them to expand in the market of Spain.

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Playtech has partnered with Betfair to launch a dedicated Live Roulette table via the operator’s Spanish brand Betfair.es, with the aim for both of them to expand in the market of Spain.

The developer announced the news a week ago, so the game is already available at Betfair.es for all Spanish players to enjoy it. Both companies will benefit from this deal, as they both intend to expand their operations in the key Spanish market.

Playtech Launches Live Roulette with Betfair.es

If you’ve been reading our posts, you must have noticed that Playtech never stops partnering, expanding its reach and taking its Live Casino offering across many markets. This time, to start its expansion in the Spanish market, the world’s leading software developer has partnered with Betfair to launch its Live Roulette table for the operator’s Spanish platform Betfair.es. Both companies expect this partnership to be fruitful and to bring them the much-wanted response by players in the key Spanish market.

The Live Roulette table, already available at Betfair.es, is presented by Spanish native-speaking dealers and is streamed from a dedicated live studio Playtech has in Spain. With this launch, Playtech continues its expansion in growing markets through specialized and localized content. At the beginning of the month, the developer launched Spin & Win Live Roulette for the Spanish market, as well, via Pokerstars Casino, and a month ago, it launched Quantum Roulette in Italy via Snaitech, the first-of-its-kind table available in the Italian language. Via the Greek operator Stoiximan/Betano, it launched Live Cashback Blackjack back in June, strengthening its position as a leading Live Casino software developer all across Europe. It is safe to say that the developer has had quite the successful year for its Live vertical.

The Two Parties Share Their Excitement about the Launch

The launch, as mentioned, is of significant importance for both Playtech and Betfair, as it would significantly help both to expand their reach to the Spanish market. Playtech’s Managing Director of Live Casino Edo Haitin confirmed that saying that Betfair was a key partner to the developer, not just in Spain but also on a global level, and they were all very excited to be supporting the expansion of Betfair.es Live Casino game portfolio with the launch of the dedicated Live Roulette game. Haitin also said that they were all looking forward to continuing to deliver industry-leading Live Dealer game content for Betfair.es and the rest of the company group.

Betfair.es’ Casino Commercial Manager Martyn Denney added that delivering a brand-specific, localized experience for their players was central to Betfair’s expansion strategy across all markets, so the expansion of its Spanish Live Casino offering to now include dedicated content was a strategic step forward. Denney added that the innovative technology and gameplay features supporting the new Live Roulette table would drive superior player experiences and facilitate further growth in Betfair’s Live vertical. Finally, Denney said they were very excited to see how their players would engage with the new game moving forward.