One of the world’s leading iGaming studios—and possibly the most productive one—Pragmatic Play, has just found another partner for its growing live dealer portfolio.
Pragmatic Play Expands Partnership with Bally With Its Live Casino Offering
One of the world’s leading iGaming studios—and possibly the most productive one—Pragmatic Play, has just found another partner for its growing live dealer portfolio. It has just signed a new partnership with Bally that will see Pragmatic’s live dealer lobby live in all of Bally’s markets. And, for those who know who Bally is, there are a lot.
With this new deal, it’s clear that Pragmatic Play is putting its foot down in the live casino business. It’s done messing around and with this move, it will expand to the UK and Spain markets. Bally’s interactive reach is live in many markets, and with Pragmatic Play’s portfolio, it adds a ton of fan-favorite games including the magical Sweet Bonanza Candyland.
New Milestone for the Big Developer
It’s a new and exciting chapter in Pragmatic Play’s history that will certainly see it grow. Bally is one of the oldest developers in the industry. It has seen tremendous growth in both land-based and online casinos and signed all kinds of partnerships deals left and right. Pragmatic Play is all about expanding its reach with top-tier developers, and Bally’s just that kind of studio.
With a strong market showing in the UK and Spain, Bally will help Pragmatic Play’s live division tap into these exclusive markets. While it was mostly known as a slot developer in the past, hits such as Sweet Bonanza Candyland made Pragmatic the live dealer studio to beat. It features an extensive live blackjack and live roulette lobby with a strong focus on game shows. The new agreement will see Bally’s casinos getting new fan-favorite live casino games such as Boom City and PowerUP Roulette with innovative gameplay and special features.
For those unaware, Bally’s Interactive is the digital arm of the renowned entertainment company. Bally Corporation has been present in the gambling business since the 1960s. It has provided Vegas with exclusive cabinets and games, and reinforced its presence on the market by going online since the 2000s.
Everyone Excited About the Partnership
Everyone’s excited about the new partnership between the two big companies. Simon Field, Pragmatic Play’s director of live casino strategy, says that the studio ‘couldn’t be happier’ about signing up with Bally. It will allow the studio’s premium live casino games to tap into a whole new market. Pragmatic is confident that it’ll be a big win for everyone involved, and players are excited to see the new arrivals.
Speaking of new arrivals, Pragmatic has just expanded its live roulette portfolio with Roleta Braziliera. The new release is the first Brazilian-Portuguese Pragmatic Play product, coming packed with high-quality visuals in 4K view. Brazilian operators will surely benefit from it, and thanks to the new deal with Bally, players across Europe will enjoy the studio’s other wonderful games.
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