Playtech Reveals New Live Casino Deal with 888

Playtech has been taking steady steps towards dethroning Evolution. With this announcement, they make another leap forward in doing so! Collaborating with 888 Holdings is not just bringing new games to their casinos. The company commits to creating a special 888-branded studio in their Riga live casino.

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Partnership Announcement

Playtech made the announcement on February 18th, 2021. The arrangement will bring many of Playtech’s best titles to 888 casinos. Obviously, this includes their fantastic live casino library, but it does not end there. The partnership will also bring many Playtech slots to these websites, which is great for players who enjoy them. The announcement comes as a bit of a surprise, but one we are pleased to hear about.

The company also said it would launch a bespoke 888-branded studio in their live casino in Riga. That means 888 will get their own versions of several of Playtech’s best titles. This includes some of their exclusive live casino releases like Adventures Beyond Wonderland, Spin a Win, and Live Slots. Something the audience of 888 casinos will no doubt appreciate.

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Why it Matters

One of the major advantages Evolution has over its competition is its ‘default’ status. Pick any online casino, and you have good odds they are carrying Evolution live casino software. Being the default gives Evolution a leg up when it comes to launching new titles. Thousands of players will see something new, and flock to try it out.

With this deal, Playtech is taking a major step in bringing their games to a larger audience. 888 Holdings operates several of the biggest online casinos currently on the market. Having Playtech games present there will go a long way in helping grow their live dealer business.

It also helps that the two companies signed an agreement for 888 branding on Playtech’s latest games. It signals to other operators that 888 believes these games will be successful. Who knows? This deal might mean more arrangements with other high-profile online casinos in the future.

Company Comments

As is always the case, spokespeople for both companies commented on the deal. Guy Cohen, Head of B2C at 888 believes that Playtech’s live casino and RNG content will strengthen their product offering. Mr Cohen was happy they could welcome Playtech’s content to 888casino and hopes to grow the partnership further.

Playtech’s Live Casino CEO Edo Haitin had similar words of praise. He pointed out that 888’s significant investment and commitment to Playtech’s live casino demonstrates how important it is. Mr Haitin pointed out that Playtech is launching more games and variants than ever before. He also said the team is delighted to work with a market leader like 888.

Both comments seem to leave room open for further growth of the partnership should the initial arrangement prove successful. The team is certainly looking forward to seeing that happen. More competition can only bring us games that are even more interesting. We look forward to seeing this partnership in action, as well as what Playtech has in store next.