Pragmatic Play Signs a Deal with Jalla! Casino, Expanding Its Partnership with Betsson

In a new deal with Jalla! Casino, Pragmatic Play strengthens its long-existing partnership with Betsson Group, and its Live Casino games will soon receive a new audience.

Players across the brand will get access to the developer’s Live titles pretty soon, so if you’re an existing or a potential player at the site, check out all the details of the new deal. You’ll be pleased to hear that Roulette games will be available first, but find out more!

Pragmatic Play’s Games to Go Live with Jalla! Casino

As a frequent visitor to our site LiveCasino24.com, you probably know that Betsson Casino is one of our promoted casinos, mainly because it gives us something that not many casinos do: Live Casino promotions! And that’s not all; these promotions are offered for long or short promotional periods, meaning you can choose from regular and time-limited offers, you can participate in tournaments and draws, and you can enjoy all kinds of Live Casino games for something extra!

And, if you’re not new to online gambling, you probably know that Betsson Group is huge, offering many different casino and sportsbetting brands players can join to enjoy a remarkable gambling time, all across the globe. Jalla! Casino is one of its brands, which will soon have access to Pragmatic Play’s unrivalled Live Casino games.

The developer, a major multi-vertical product provider to the online gambling industry, has strengthened its partnership with Betsson Group, by signing a deal with its Swedish Jalla! Casino, to offer a branded Live Casino solution.

Namely, players at the JallaCasino.se site will get the opportunity to enjoy the developer’s leading Roulette games first, with more other games to follow. Thanks to Pragmatic Play’s advanced Chroma technology, these games will be provided under the Jalla brand, since the tech allows for the tailoring of dedicated branded environments and bespoke customization.

The partnership between Pragmatic Play and Betsson is expanded all across the globe, across numerous brands. This deal for the Swedish market, though, through Jalla! Casino, also marks the developer’s continued growth in key markets, following recent expansions in Switzerland, Italy and Latin America.

What did the Two Partners Say About the Deal?

Pragmatic Play’s Chief Operating Officer, Irina Cornides, said that the developer has always been looking to fortify partnerships with leading operators like Betsson Group. She said that the Chroma solution offered a customizable product offering to operators, so they were thrilled to expand their Live Casino reach even further in the key market with Betsson’s leading Swedish Jalla! Casino brand.

Betsson Group Sweden Managing Director, Mattias Wennerkvist, shared the excitement for Pragmatic Play’s collaboration with Jalla, which continued to take market share and grow in the Swedish market. The joint effort, Wennerkvist added, with the leading developer, allowed the operator to offer a unique branded solution to Jalla! Casino’s customers rolled out swiftly and gave the operator an engaging range of Roulette games.