Scientific Games Acquires Authentic Gaming and Enters the Live Casino Scene

You must be wondering what has taken it so long, right? Yes, finally, Scientific Games has entered the Live Casino market. But the big news? It has done it through Authentic Gaming acquisition!

This is double the excitement! We’re learning that one of the leading global game companies in the iGaming industry has acquired one of the best Live Casino solutions and games providers. Here are all the details.

Scientific Games Enters the Live Casino Market with Authentic Gaming Acquisition

Scientific Games has continued its strategic vision and only focus to be the leading global cross-platform game company. It has acquired the leading provider of premium Live Dealers solutions, Authentic Gaming, marking its first move into the Live Casino scene and significantly enhancing its already enormous product portfolio.

This is another milestone for Scientific Games, in its strategic plan to invest in growth opportunities and focus on game diversification and expansion, especially in the growing US market. The company is becoming digital and content-led, and the fact that it has acquired Authentic Gaming would strengthen its in-house development capabilities to create top-class Live Dealers products that would provide immersive and engaging experiences for players globally and allow it to further leverage its land-based relationships, content IP and the OpenGaming platform for quick growth in the exciting vertical.

Authentic Gaming, as you know, is based in Malta, and is one of the best Live Casino games providers, delivering to the European market for years, through over 30 operators like leading brands Mr Green, 888, Entain, LeoVegas and Betway Group. It has built a reputation as a specialist in Live Roulette, delivering exciting experiences to players on mobile and desktop devices all across the globe. Its portfolio includes cutting-edge titles streamed from some of the world’s best casino resorts and its own state-of-the-art studio. Blackjack has been recently added to its offering and Baccarat is in its roadmap. Scientific Games now aims at further strengthening this offering across the US market, by creating new studios based in the States.

Statements by the Two Companies

Scientific Games CEO, Barry Cottle, said that they were thrilled to have welcomed Authentic Gaming in the Scientific Games family, to expand their premium product portfolio as they continued with their vision to become a leading global cross-platform company. Authentic Gaming’s collective power and Scientific Games’ OpenGaming platform would allow the company to capitalize in the fast-growing US market. The iGaming CEO at Scientific Games, Dylan Slaney, added that they were uniquely positioned to capture the opportunities that exist on the Live Casino scene to enhance the company’s iGaming proposition for both players and operators.

Authentic Gaming’s CEO and Founder Jonas Delin said that Scientific Games was the ideal home for the developer to expand its footprint in both European and the US markets, thanks to the market-leading iGaming platform, their position in the US and focus on quality games content. Together with Authentic Gaming’s proven Live Dealer platform, game diversification and studio expansion would be in full force. With this partnership, Authentic Gaming’s quality Live Dealer content would reach new heights in the fastest-growing segment in the iGaming industry.

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